New rooftop bar to offer unique nightlife atmosphere

The Rock Top Bar & Grill will add something new to Morgantown nightlife this April, bringing the bar scene to the rooftops.

The new West Coast-themed Bar & Grill will feature a 9,000 sq. ft. rooftop venue with hot tubs, fireplaces and a unique 360-view of Morgantown, said Kevin Wilkey, CEO of the Lush Hospitality Group, who developed the concept.

"Anyone can put booze behind a bar and serve you a drink, but Rock Top is an experience," Wilkey said.

Based out of Scottsdale, Ariz., the Lush Hospitality Group hopes to bring some "Las Vegas style" to West Virginia by mid-April.

The indoor/outdoor locale will feature a variety of nationally known DJs, a summer concert series and its own Rock Top Radio, a personalized station that will cater to its local audience.

Wilkey said it’s not just about the unique atmosphere – it’s about the overall experience.

"Hosts will act as brand ambassadors; they won’t just hand you a menu. The hosts are here to train you how to use the venue," he said.

The restaurant will serve drinks in addition to "luxurious comfort food."

The menu will include classics and comfort foods like French brioche and meatloaf served in oversized portions and made with seasonal ingredients, Wilkey said.

In addition to eight beverages on tap, The Rock Top will offer a wide selection of premium and super-premium beers as well as liquors including tequilas and high-end scotches.

Inside, a down-tempo feel will give guests the option of a smaller, personal lobby bar called Fininos which will offer wines and high-end desserts with a maximum capacity of 72 customers.

Wilkey said he hopes the unique setting and different options will cater to a wide spectrum of audiences and attract new crowds to the Morgantown area.

"We will work hard to bring the alumni groups here. We can offer them a turn key experience," Wilkey said. "Whether you’re 21 or 71, we want you to come back because you know the experience is going to be fun."

An accompanying hotel and valet parking garage will also be added to
the establishment by the end of summer, Wilkey said.

The all-inclusive boutique style hotel will have all of the typical amenities plus VIP access to the Rock Top Bar & Grill.

The Rock Top Bar & Grill will be located at 241 Chestnut St.