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The Morgantown skyline was a little hairier than usual Tuesday, as the image of an inflatable Carl served as gateway to the Adult Swim Block Party.
Fans walked under the "Aqua Teen Hunger Force" character's sweatpants, heading directly to a booth offering free T-shirts.
An announcer urged fans to check out some of the games upon entering, rather than head straight for shirts.
"We're giving away T-shirts all night, so don't stand in line for two hours," he said.
That didn't deter the massive crowd from its target: custom-made shirts based on some of the network's most popular shows.
"We have a lot of f---ing shirts," said Jez Dewolff, marketing manager for Adult Swim.
She said the tours usually give away 1,000 T-shirts a night and are always the most immediately popular part of the nine-city tour.
Queues for other attractions at the site quickly picked up. The tour features carnival-style games, but with an Adult Swim-spin.
Those included a balloon popping game ("Meatwad's Pointy Pop"), pin the tail on the donkey ("Pin the tail on the Carl," which substituted Carl's body hair for donkey's tails) and a "Wheel of Death" (featuring characters from "Metalocalypse").
Chris Swecker, a masters of business administration student at West Virginia University, attempted the Meatwad's Pointy Pop.
The game required participants to hit three darts into three balloons to win a prize, including an "Aqua Teen" hat and iPhone cover.
"I am definitely going to win that hat," Swecker said.
He did not, hitting only one balloon.
Fans also had the chance to play previews of "Super Street Fighter IV," "Lost Planet 2" and "Dead Rising 2."
Music during the first two hours of the party was provided by DJ Zimmie, featuring remixed versions of both new and old hits.
The evening's live band performance was provided by indie rock band Steel Train.
"This town is special place for us," said guitarist and vocalist Jack Antonoff.
The band previously performed at All Good Music Festival, where it played for its largest ever crowd of 20,000.
The band is currently touring with The Fray.
The network has frequently toured and visited towns where it has viewers.
"We go where our people are," Dewolff said. "We go where we can have the best time, because it's not just about them. It's so we can have a good time, too."
Dewolff said they have visited larger cities in the past, visiting only a few college cities along the way.
"Sometimes the best times we have are in the smaller college towns," she said. "We hadn't been in West Virginia, so why the hell not?"