As the NFL's Super Bowl aired Sunday night, many viewers were there to watch the best of the best battle for number the one spot. But, for many viewers, the Super Bowl is not only about the game, but the commercials.
While its a big day for players and fans, it's the biggest day for advertisers. A 30-second spot during last nights game, costed around $3.5 million dollars according to NBC. The Super Bowl is the biggest live event of all in an increasingly fractured media world, with a U.S. record of 111 million viewers tuning in to 2011's Super Bowl game on Fox.
That network received about $3 million per ad for the game last year between Green Bay and Pittsburgh, won by the Packers. The double-digit price increase for this year's game in Indianapolis includes the $4 million one sponsor paid for a spot, an NBC spokesman told Bloomberg in an interview with Deadline Hollywood.
Central themes for the 2012 Super Bowl commercials included super models, cute animals and a lot of beer.
While there was not a Budweiser frog commercial this year, the company took a new approach for their ad. One of Budweiser's ad's featured an amateur hockey team that the company told they were doing a documentary on. Little did the players know that Budweiser arranged "flash fans" to rush in the arena and cheer on the teams. The "flash fan" advertisement included announcers, confetti and even a chicken mascot.
Animals were also a big theme for this year's commercials. The top pick being Volkswagen's "The Dog Strikes Back." If I had to pick a second favorite for the animal category, it would have been Sketchers "GO run Mr. Quiggly" featuring a racing, moonwalking dog in running shoes.
Other honorable mentions include H&M's commercial featuring David Beckham modeling his underwear line, a little treat for the ladies.
If we had a category for the most celebrities in one commercial, it would have been Pepsi's "King's Court," which featured Elton John, Melanie Amaro (X-Factor), Josh Sussman (Glee) and Flavor Flav.
As far as the car category goes, there were many commercials. The one with the most "wow" factor was for the Chevy Sonic. The commercial featured the car skydiving, stunt driving and even the band ‘Ok, Go' behind the wheel for their music video.
Super Bowl commercials remain in an advertising league of their own. This years commercials did not disappoint viewers.
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