Sweet Frog opens its doors to Morgantown

For those with a sweet tooth, rest easy – the city of Morgantown has added another frozen yogurt shop to its arsenal.

Located at the University Town Center between PetCo and Target, Sweet Frog, a frozen yogurt shop based out of Virginia, opened its doors today at 11:30 a.m.

"With the combination of college students and a lot of young families moving here, Morgantown seemed like the perfect spot to be," said Buddy Mason, co-owner of Sweet Frog.

The shop currently boasts more than 60 locations, and that number will eclipse 100 in the next few months, with five stores in West Virginia.

Morgantown’s Sweet Frog has 24 flavors of frozen yogurt available and a toppings bar that is 15 feet long with more than 70 topping options.

The store boasts fresh fruit options like banana, mango, kiwi, pineapple and many more.

"Last night I mixed our new Georgia peach flavor, mixed in some country vanilla, added fresh peaches and some coconut on top, and that was really good," Mason said. "One of the nice things about this is that you can make this as healthy as you want or make it like junk food as much as you want."

Patrons go in, get a serving cup and are given the freedom to add anything they would like.

In addition, customers are not limited to just one flavor; they can add as many flavors of frozen yogurt that can fit in their serving cup.

Also, yogurt price is based on weight rather than a per-item basis.

Sweet Frog is open Monday - Thursday 11 a.m.-11 p.m., Friday-Saturday 11-1 a.m. and Sunday noon -9:00 p.m.

For more information on Sweet Frog, visit its website at www.sweetfrogyogurt.com.