Campus coupon book moves online
Published: Friday, August 20, 2010
Updated: Friday, August 20, 2010 02:08
Campus Special, maker of the coupon books distributed on campus at the beginning of every semester, is making new changes to better serve students.
The coupons are now available for students online along with several other new services.
"We decided to go online because that's what the students wanted," said Joe Jacobs, founding partner of Campus Special.
After distributing more than 3 million coupon books, all of the feedback showed students wanted it to go online, Jacobs said.
The coupon books is a popular item that students look forward to each year, said Shannon Smoot, senior account executive and intern with Campus Special.
"A lot of students wanted it online. And the markets I worked in, West Virginia and Indiana, it was easy because in West Virginia, a lot of students already order online," Smoot said.
The company saw this as an opportunity to not only go online, but also improve
their standings over other companies by offering online food ordering as well, he
"The only other company that does this, CampusFood.com, charges a 75-cent service fee for students to place an order online and we are completely free," Jacobs said.
"We have always prided ourselves on being free for students and charging no service fee."
A benefit of being able to order online is that restaurants put exclusive deals on the website that students cannot get by ordering in the restaurant or calling in an order, Jacobs said.
Another new service called "Text It to Me" allows students to sign up to follow a favorite business or restaurant and receive updates via text message or e-mail.
"Morgantown's a great college town, and students pretty much dominate the town," Jacobs said.
"I think that the businesses we carry realize that students make up a majority of their business and that they need to give students deals in order to keep their business."
Special discounts, such as "Buy One, Get One," are available online for places that include Campus Canteen and Panera, she said.
"We try to match the student body, so we're passing out 20,000 on campus this year, and it just keeps getting bigger every year," Smoot said.
To get the coupon book online visit www.campusspecial.com.