Delivery service connects restaurants, local customers

Straight2YourDoor is a restaurant food delivery service that provides meals from a variety of favorite dining locations delivered straight to your home, office or hotel.

Jason Moldoff, founder and current vice president and operations officer for Straight2YourDoor, said the program started in the college town of Bloomingdale, Ind., in 2006, but merged with Morgantown’s "Down Right Delivery" service in April, 2012.

"After meeting with the David Vignovic, a founder of Down Right Delivery, we formed a team effort to take on the West Virginia market," Moldoff said.

Manager and owner of Straight2YourDoor David Vignovic said the idea for Down Right Delivery developed through a business plan competition in WVU’s College of Business and Economics in 2011. Even though his team didn’t win, they started their business.

Straight2YourDoor currently delivers for Chili’s, Chaang Thai, Cold Stone Creamery, Colasessano’s, Chico’s Fat, Soul House Bistro, Zenclay Cafe, Tutto Gelato Cafe, Kenyan Cafe, Yesterday’s Restaurant, Bar and Grille, Ali Baba, Coach’s Bar and Grille, Peking House, Mountain State Brewing Company, Dairy Castle, PeppeBroni’s Pizza, Terra Cafe, Yama and Saffron.

"We are really working hard to try to offer
Morgantown with as many dining experiences as possible," Moldoff said. "We want the dining experience brought to your home."

Even though many restaurants don’t deliver, Straight2YourDoor offers a unique variety to Morgantown residents and students who can’t or don’t want to leave to go get food.

Straight2YourDoor takes orders seven days per week, starting at 11 a.m.-11 p.m. Sunday-Thursday and 11 a.m.-midnight Friday -Saturday.

Payments with cash, Visa, MasterCard, Discover and American Express are all accepted, but with every order there is also a $3.99 delivery fee.

Straight2YourDoor claims that individuals will have their delivery within 60 minutes or less, but steak might take more time than ice cream from Cold Stone Creamery.

"If individuals get a delivery over 75 minutes or more, we will go ahead and buy your delivery fee," Moldoff said. "Also, if you’re unhappy with your service of any kind, then we will do our best to fix it whether we issue you with credit, give you a gift certificate or bring you more food."

Moldoff said they are trying to bring back quality service and strive to make each customer happy.

"We have a large delivery area, covering at least 25 square miles, so that the majority of individuals can order from any restaurant," he said.

Moldoff said when they came to Morgantown, there was no competition and it was a unique opportunity to work with the restaurants and provide this type of service.

"The idea is that you can be home in your apartment studying for a final or you’re too busy to run out and grab something to eat, so that’s where we step in and make it convenient for customers," Moldoff said.

All drivers are equipped with iPhones, as well.

"With the iPhones, we are able to track the driver’s car and see who is closest to each restaurant to get the best driver possible for each order," Vignovic said.

Not only are the drivers equipped with appropriate technology, but Vignovic said they are also trained professionals when it comes to driving in harsh weather.

"We definitely get a lot more business when it’s raining or snowing," he said. "A lot of people don’t want to go out in the weather, but we are all trained to go out and handle the weather so individuals don’t have to."

Moldoff is trying to establish his business as a valuable part of town.

"Our goal is to make sure whenever somebody wants to order something for delivery or even ‘to-go’ that we are the first thing that individuals think of," Moldoff said.

"Right now we are focusing on restaurants, but down the road we would love to bring even more orders from places such as Walgreens, grocery stores, the mall and more."

Straight2YourDoor is hoping to introduce a mobile app before fall 2013.

"I simply just love working for me and building something from the ground up and making it work so that it’s successful, whatever it is," Vignovic
said.

To order, visit www.S2YD.com or call 304-777-4670.