RoboForm secures identity, passwords

Former WVU student Michelle Goodliff recently launched a new online software designed to make students’ online activities easier.

The frustration over a lost password is something most students can understand. To solve this common problem, Goodliff, a 2011 Integrated Marketing Communications graduate student, came up with the idea to launch RoboForm U. The program is an online password protector and form filler offered to college students.

"It saves all your passwords for you and logs you into websites automatically," Goodliff said. "You’ll never have to remember another password again."

Goodliff began working for Cyber Systems the summer after she graduated from WVU.

Cyber Systems launched RoboForm in 1999, and the service stands today as the world’s leading password
protector, servicing millions of customers worldwide.

Goodliff said she realized the service would prove to be very handy for students, as they access several web accounts on a daily basis.

"I had just gotten out of school, and I hadn’t really heard of a password manager," Goodliff said.

"We all use the same passwords, but we aren’t practicing good online security."

The only problem Goodliff found was the price of $19.95 per year, which is excessive for most
colleges students, and some students were not even aware of the service.

Goodliff pitched the idea of launching a four year service for students at a 75 percent price reduction.

Instead of paying $19.95 for one year of the service, students can now get the service for four years at the same price.

Students also receive $5 for referring a friend to sign up for the program.

"This is a way for students to earn money easily, for textbooks or anything else that they would want," Goodliff said.

"Even if you’re on your senior year, you can still use it for four years after you sign up."

Along with automatic log-in and password protection, RoboForm helps filling out online forms.

Clients can save any personal information, and the software takes care of the rest.

"Say you’re doing online shopping; you don’t have to fill out you address or any other information," Goodliff said.

"Everything is saved in RoboForm itself, and it remembers it for you and keeps it secure."

Keeping passwords and credit card information in the same database might sound like a risky thing to do; however, Goodliff said she is certain the information is in good hands.

"We are one of the only services that has never had any security breach," Goodliff said. "Our users are always happy, I would say."

For more information, visit www.roboform.com.