West Virginia University beat 58 colleges to win Victoria's Secret PINK Nation Collegiate Showdown.
WVU will be awarded an all-day event held in the fall featuring free gifts, games, celebrities and a concert, sponsored by PINK.
Students have been voting online for WVU since March to advance in the competition. The University won against Rutgers University in the final round Tuesday.
Sara Robinson, a WVU PINK campus representative, said the students' voting paid off.
"I am so happy and ecstatic that we have won – this shows how much pride we have in our school," Robinson said. "Even though I am from New Jersey, I am so proud to say I go to WVU. This just shows that Mountaineers can do anything all together."
Alissa Sweeney, another WVU PINK campus representative, said winning the event will promote a better image of the University's reputation after it was recently nominated the No. 2 party school by Playboy magazine.
"Victoria's Secret PINK is a really good brand, and they stand for a lot of good things," Sweeney said. "I think this will be really good. It's great for the school and the community to show our loyalty to WVU."
She said the event will be similar to WVU's annual FallFest but will promote more student involvement, as students will be surveyed to choose who will perform.
Sweeny and Robinson said they are leaving the Facebook group dedicated to the Collegiate Showdown active for one week to give students an opportunity to comment on who they want to perform.
WVU students' musical tastes differ, which will make the concert more interesting, said Frankie Stancampiano, a freshman athletic coaching education major.
"We are such a diverse and tight campus, so I think having two performers together like Kid Cudi and Wiz Khalifa would be amazing," he said
The event will be an opportunity for WVU to break away from its history of featuring rap musicians, said Katie Cohee, a freshman pre-nursing major.
"This year's FallFest had Akon, and Drake just performed the other night," Cohee said. "Having a performer that's not a rapper, I think, would be really cool and a different experience for the students."
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