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Advertising with The Daily Athenaeum

Check out our print, digital and on-campus opportunities to reach the greater WVU community

Daily Visitors to
Newsletter Subscribers
WVU Student Enrollment


The Daily Athenaeum is printed every Wednesday during the Fall and Spring semesters, including a special edition each month.. Our on campus circulation is 2,700, delivered on campus and the Morgantown area at over 200 locations, and also inserted in The Dominion-Post for circulation in Monongalia and Preston counties, increasing our circulation to 12,700. We also produce special publications with specific topics that can better target your message with adjacent content- see our publication schedule for details and publication dates.


Below are some of our most popular sizes, although we can work with you to create unique opportunities for your brand.


Website Advertising

Advertising on The Daily Athenaeum will deliver your message to thousands of area customers with consistent traffic month to month on both desktop and mobile devices. We have a wide-range of digital display options and unique sponsorships to maximize your advertising return on investment, and can couple that with social media mentions and sponsored content. 

Newsletter Advertising

The DA’s newsletter, the Weekly Athenaeum, is a weekly recap of the DA’s best news, sports, and information. This sponsorship is your highest chance to get the word out about your business or organization directly to the WVU community.

Sent to over 41,000 students, faculty, staff, alumni, and parents, the Daily Athenaeum's newsletter has an open rate of 48%- over 18,000 people will see your ad every week!

We have four options to choose from:

  • Newsletter Main Sponsor- Your ad will appear at the top of the newsletter with a “brought to you by” message. This clickable ad can be customized with your branding and is sized 600x90 pixels.
  • Mid-Newsletter Ad: Your ad will appear in the middle of the newsletter as a banner ad. This clickable ad can be customized with your branding and is sized 600x90 pixels.
  • Bottom-Newsletter Ad: Your ad will appear at the bottom of the newsletter as a banner ad. This clickable ad can be customized with your branding and is sized 600x90 pixels.
  • Client-Spotlight: You will receive a block in our newsletter, located 2/3 down the newsletter. This can include up to 2 images and no more than 600 characters.

These ads can be bought weekly, in bundles of 3 weeks, or an entire semester.

Social Media Advertising

The Daily Athenaeum has the reach you need to get your message to the greater WVU community on our highly engaging social channels. Paid posts on individual social channels can be purchased as a single post, three per week package, monthly package or can be bundled with other channels or advertising packages.

Podcasting Services

Sponsor Our Podcasts

The Daily Athenaeum and U92 the Moose publish over 20 student created podcasts, ranging from Sports, News, Social Commentary, History and much more. Advertise on a series or even our entire podcast network with pre roll and post roll audio ads, inserted mentions in podcast episodes and adjacent ad in print, broadcast radio and social media channels. Reach out today to learn more about availability and pricing.


Client Podcast Services

You have a story to tell, but you're not sure where to start. Our podcasting team is made up of trained students backed by professional staff from broadcast radio and professional podcasting. We offer recording in our studio or can help facilitate a Zoom recording with the equipment and knowhow to make your podcast sound professional.


Our services include packages for recording, editing and producing your podcast, as well as hosting service and show development consultation. Plus, we can create logos, develop show descriptions and everything else you need to get your podcast heard.


We offer affordable packages that include royalty-free music, logo development, hosting services, production, publishing on most major podcasting platforms and marketing plans to get people listening.

Bundles and Packages

When you advertise with WVU Student Media, you have the ability to expand your reach with our cost-saving bundles and packages. Some of these include:

  • Expandong your ads to include social media advertising, broadcast radio, online radio, print ads and much more
  • Advertise your web ad on both the DA and U92 websites
  • Sponsor a contest, which gives you unparalleled exposure across all our platforms
  • Ask about packages like specific sports sponsorships, Pet of the Week package, and much more


284 Prospect Street
Morgantown, WV 26506